The American Food Network Rise

By Scott Nelson


This is a basic cable and satellite television channel that was operates both in the and other parts of the world airing food and cooking related programs . It was among the first international television channels that had programs related to cooking. The American Food Network has been having an increasing viewing and by 2015 America alone had over 96 million viewers.

Having been formed in 1992, with its original brand name being the TV Food Network, which changed to what is known as today, this channel is owned by two corporate partners. Scripps Network Interactive owns 70% of it while Tribune Ventures Owns the remaining 30% through Scripps handles much of the day to day management.

Bing acutely aware of the different audience they are serving, the programs aired by Food Network is categorized into two on the time of airing. During the day, the programs offered are known as the food network in the kitchen which mainly deals with cooking tutorials from chefs. At night, we have the Night time show which is a collection of entertainment food programs that are food related.

It has been maintaining their excellent organisation by coming up with exciting programs ensuring that their viewers are always increasing. They have special programs that enlighten their audiences on different recipes from different parts of the world. Most viewers have been using such programs to learn how to cook.

Also, there are programs where the viewers are impacted with skills of preparing the important local meals but in unique ways. Most households have appreciated such programs since it makes the foods that they are used to more tasty.

The majority of those watching these programs were observed and confirmed not to be cooking fanatics but had a soft spot for these cooking skills that they enjoyed watching. To enhance their like for the programs, the management opted to increase the number of food related entertainment channels. This move has improved the viewing of these programs.

One of these programs are the cooking competition programs. This is where different chefs have been selected for auditions and the game involve them being given special ingredients to use them in coming up with a good meal. There are there to vet them with the winner going away with a set grand prize after different levels of elimination.

Since the competition programs are the bestselling, their number has steadily been on the rise with 2 in 2005 to 16 in 2015. Programs like this, Star Guy, Guys Grocery Games just naming a few have continued to add more fans with time. This has increased the market for the channel hence increasing the annual profits that are made making it the most profitable channel.

To add on their increase market demand, there are other realities shows that they schedule and also documentaries. Their increased demand has been increasing their annual revenues making them be among the leading television networks in the US. To add on to this, efforts have been made to tap into the young market which consist of a considerable number of their viewers by designing video games that attract them, and motivates them to watch their programs.




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